Posted: May 28, 2012 by Ty in Spirituality

Originally posted on National Post | News:

More than 7,000 academics are gathered in Kitchener-Waterloo, Ont. this week for the annual Congress of the Humanities and Social Sciences, presenting papers on everything from scatological censorship in children’s books to the brand power of ParticipACTION. In this week-long series, the National Post showcases some of the most interesting research.

Donating money to charity has become highly fashionable, a status symbol that has been dubbed “conspicious giving,” and comes with the burden of social expectation and manipulation, according to a paper to be presented at the Congress of the Humanities and Social Sciences conference on Wednesday.

University of Alberta instructor Margrit Talpalaru coined the “conspicious giving” term to describe the way corporations, charities and society at large have latched onto North Americans’ desire for the visibility that comes with donating time or money.

“In the rampantly consumerist Western society of the 21st century, conspicuous giving has become the true…

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